First Committee Hearing Today

I will be attending my first Davao City Council Committee Hearing today. It's by the Committee on Cooperatives and Peoples' Organization chaired by my boss, Councilor Louie John Bonguyan. 4 cooperatives are applying for accreditation and that's our main agenda this afternoon. Wish us luck!

Disclosure

Well, this is not really a disclosure thing... but for the sake of letting the people know whom I work for, and with... here's the personalities/companies I am CURRENTLY affiliated with: 1) Davao City Second District Councilor Louie John Bonguyan is my paternal cousin, and I am currently his speechwriter and legislative consultant. 2) I work as a consultant for Alleba Advertising and Events. It's proprietor, Andrew dela Serna, is my maternal cousin. Alleba is the owner and manager of DoTAStrategy, SigShare and the BlogDavao Network. 3) I am also a consultant for APEX IT Innovators. One of the company's partners is another paternal cousin of mine, Charles Brian Bonguyan. 4) I am also affiliated with Brian's Aw2spec. 5) I am currently working with e Squared Events as a representative of DoTAStrategy. We are working on a cyber games tournament for the upcoming Kadayawan Festival. 6) I am the primary blogger of the following blogs: Alleba Politics My Davao City Shop Chicks Chikadora Shoppingera Davao Gamers Pinoy Reader

15th City Council Session 3: July 24, 2007

Privilege Hour: Councilor Karlo Bello spoke about the "hubo-hubo" (lewd) shows that are allegedly increasing in numbers in the second and third districts. He asserts that the crackdown on these illegal shows be intensified to protect the dignity of the women and children involved in the business. Councilors Manding, April Dayap, and Luis Villafuerte explained their tardiness. Councilor Monteverde expressed his outrage over the alleged mistreatment of differently-abled persons by an employee of the City Treasurer's District Office in Mintal. My boss, Councilor Louie John Bonguyan delivered his speech commending the Supreme Court's decision to uphold the constitutionality of RA 9257 also known as the Expanded Senior Citizens' Act of 2003 despite the petition of some drugstore owners. Councilor Pilar Braga explained the monopolistic nature of the insurance policy of the Department of Transport and Communications (DOTC). Councilor Dayap shared some of the difficulties and problems encountered by the youth voters while registering for the 2007 SK and Barangay Elections. Councilor Leo Avila III shared some survey results regarding the bicycle traffic in the city, in connection with a proposal to put bicycle lanes in selected streets. Some 10,000 bicycle riders were counted when his office conducted the survey in…

Gift Boxes

Last Saturday, as part of our campaign to increase awareness for my aunt's bakery and refreshment parlor, I busied myself with preparing gift boxes filled with pastries. We then gave these gifts to some of our blogger friends with the hope that they will like the potato rolls, the slice of apple pie, and the banana bar inside. Here's some pictures of the boxes lifted from one satisfied blogger's blog: So why bother with all the hassle? Because we believe in the value of advertising in blogs. Actually, it's not really advertising per se since we don't pay the bloggers anything, and they are not required to blog about it. But you get the idea... I think. Mam Bebs Bakery and Refreshment Parlor is located at the first floor of the CVA Building, along CM Recto (formerly Claveria Street), Davao City. For inquiries and orders, call (6382) 227-8131.

Why Companies should Advertise in Blogs

The very successful Taste of Asia / SM Hypermart Event gathered at least 150 bloggers and gave them an experience that they are not required to blog. But most of them blogged about it anyway. Why? Because it is bloggable. Jayvee Fernandez assesses that SM saved a lot of money by doing an online campaign rather than a traditional advertising campaign. What's more is that SM seemed to reach a wider audience, and by pleasing bloggers, earned greater buzz than they would have had they resorted to traditional advertising. Alleba agrees on this point. He asserts that online campaigns cost much less but have bigger multiplier effects. So why do companies have to advertise in blogs? Simply because bloggers are seen by their readers are real people with real experiences. Precisely because bloggers are not professional writers (most of us are not anyway), or critics, readers believe them more. Their being regular people gives them the power affect how other regular people think and choose. Emerging companies, especially small and medium enterprises (SMEs) who wish to lug it out with bigger, more established companies, should really consider doing online campaigns rather than traditional advertising campaigns. Blogs and bloggers are undeniably…