Category: work

...I'm working online. Ganito na talaga life... trabaho kung kelan pwede, kahit pa dapat magpahinga. Work hard, play harder!!! GG!!

The very successful Taste of Asia / SM Hypermart Event gathered at least 150 bloggers and gave them an experience that they are not required to blog. But most of them blogged about it anyway. Why? Because it is bloggable. Jayvee Fernandez assesses that SM saved a lot of money by doing an online campaign rather than a traditional advertising campaign. What's more is that SM seemed to reach a wider audience, and by pleasing bloggers, earned greater buzz than they would have had they resorted to traditional advertising. Alleba agrees on this point. He asserts that online campaigns cost much less but have bigger multiplier effects. So why do companies have to advertise in blogs? Simply because bloggers are seen by their readers are real people with real experiences. Precisely because bloggers are not professional writers (most of us are not anyway), or critics, readers believe them more. Their being regular people gives them the power affect how other regular people think and choose. Emerging companies, especially small and medium enterprises (SMEs) who wish to lug it out with bigger, more established companies, should really consider doing online campaigns rather than traditional advertising campaigns. Blogs and bloggers are undeniably…

Several nights ago, I didn't sleep at all. Instead, I toiled the entire night crafting gift baskets which were to be given away to the then newly inaugurated vice-mayor and city councilors. Here are some of the snapshots of the precious, precious work that I did: Nice ba??? I know the baskets were not all perfect or as pretty as I hoped them to be. But a lot of people appreciated and praised it. It contained mango squares, food for the gods, banana bars, and oatmeal cookies. So why did I spend an entire night slaving away to decorate gift baskets full of pastries? It's my client's way of spreading the word about their pastries. I believe that the best advertising tool is good, quality products, and the best way to market them is to hand them directly to potential customers. While my client would sincerely want to congratulate the vice-mayor and the councilors through the gift baskets, it is also our way of slowly, but surely, putting our pastries back into the consciousness of the city. Now, if only those who received it with all the delicious pastries inside would order already so I can really consider it a…